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Finally, A Breath Mint That Does What It's Supposed To!

  By Dr. Harold Katz
  Founder, California Breath Clinics

• Actually Removes Bad Breath And Taste
• Stops Production of Volatile Sulfur Compounds (VSC's)
• Stimulates Oxygen-Rich Saliva Flow

Since I started the California Breath Clinics in 1994, I have never recommended or endorsed any kind of breath mint. Simply put, there was nothing I ever found that was truly a breath freshener.

All the breath candies you always see in the stores - Altoids, Tic-Tacs, Certs, Ice Breakers, and more - commit some kind of fatal mistake in the documented science of creating fresh breath. You see, by now the academic halitosis community knows the causes of bad breath.... and also knows the exact conditions that create an oral environment in your mouth that is more likely to produce bad breath.

So, wouldn't you think that a breath mint should contain ingredients that make this oral environment less likely to happen? At the very least, there should be nothing in the mint to make this oral environment worse, right?

You can probably see what I'm getting at... the top breath fresheners on the market all contain either sugar (an absolute feast for the bad breath bacteria), or they contain an artificial flavour designed to cover-up rather than prevent bad breath and taste. And none of these mints contain any clinically proven, breath-refreshing ingredients!

My new ZOX mints are the first breath mint designed to remove bad breath instead of mask it!

First, let me get one thing straight... if you have chronic halitosis, don't expect breath mints to make the problem go away. However, they are an excellent maintenance device if you are already using the TheraBreath system in the morning and night. My last 10 years have been spent helping people with mostly chronic halitosis problems -- the type of condition in which you detect an odour from a person's breath every time you speak with that person.

But there's another type of bad breath common to everyone that I've been largely ignoring for the last 10 years. I refer to this type as situational bad breath which occurs in 99.9% of the world's population at one time or another. (Statistically it's just about everybody, but my lawyers make me say it like this!) It happens when you activate a trigger causing the oral environment in your mouth to become more likely for the anaerobic bacteria to begin creating the Volatile Sulfur Compounds (VSC's) that cause bad breath.

In scientific terms, when your mouth encounters one of these triggers, it creates an oral environment that encourages the anaerobic bacteria to begin extracting sulfur compounds from specific amino acids. One amino acid (Cysteine) turns into Hydrogen Sulfide (the rotten-egg smell), and another amino acid (Methionine) becomes Methyl Mercaptan which smells sort of like... dirty socks!

So Let's Take A Real-World Example

One weekend, you get together with some friends for bite to eat at a delectable restaurant. You order cheese fondue, with a strawberry daiquiri to cap it off.

You want to make sure you have fresh breath, so after dinner you pop in an Altoid or another such breath candy... STOP!

Although you may have a cinnamon-like taste in your mouth, what you've really done is make your bad breath problem much worse. Let me explain.

During dinner, you introduced two triggers to your mouth -- protein and alcohol -- that were not previously there, and you made your particular oral environment very eager to begin creating those foul-smelling VSC's.

Then after dinner while sucking on that mint, you actually gave those bacteria a food source they love (sugar) to help along the VSC production. Yes, it's true that you taste cinnamon or mint, but that's only a temporary cover-up. What people actually smell is usually a lot worse!

And so, I created ZOX -- the first breath mint to actually neutralize bad breath production!

Why? Almost all the other breath mints on the market do not take into account the principles of halitosis prevention that I've been studying for the last 10 years. Most breath mints are created to taste good and that's about it! ZOX was created on the same clinically proven zinc/oxygen/xylitol principles used by the entire TheraBreath product line. ZOX is bad breath prevention science packed into a roll of breath mints! How so?

ZOX has no sugar -- your breath mint should never contain sugar. ZOX uses xylitol, a natural sweetener also proven to have tremendous anti-decay properties.

ZOX contains zinc gluconate for its ability to put a straight-jacket around those bad-breath producing anaerobic bacteria. Zinc gluconate blocks the receptors on the anaerobic bacteria so they don't bind with the amino acids. And if they don't bind with the amino acids, then they don't produce VSC's!

ZOX contains no aspartame, no saccharin and no artificial colours or flavours.

ZOX has been specifically created for the sole purpose of preventing bad breath and removing metallic tastes -- not for merely covering them up. The longer you keep a ZOX in your mouth, the more volatile sulfur compounds it will neutralize.

Plus, each mint is only five calories, so you can have as many as you want.

The bottom line... ZOX is all-natural, and the first and only breath mint to neutralize bad breath based on the clinically proven methods practised by the California Breath Clinics over the past 10 years.

For control of occasional or situational bad breath, ZOX is simply the best!